Our values inspire our employees and drive our partners' success
At ITOCHU our values are a part of our corporate culture. Since our beginning, over 150 years ago, we have demonstrated a commitment to innovation, integrity, diversity, passion and embracing challenges.

The five values we expect all ITOCHU employees around the world to embrace are: Vision – Integrity – Diversity – Passion – Challenge. We are evaluated against our ability to demonstrate these values in our work every day.

And here are a few examples of how our values contribute to our business success.
Visionary -- Building Global Value Chains

The ability to take a long view and effectively mobilize internal and external resources to accomplish large-scale objectives is an essential part of our corporate DNA. One example: ITOCHU is now constructing, together with American and Korean partners, what will be the highest-capacity grain terminal on the west coast of the U.S. The facility will serve rapidly growing Asian markets including China, where ITOCHU already has established a significant presence in the food processing and distribution fields.

Integrity -- A Heritage of Concern for the Community
Over 150 years ago, our founder asserted that business dealings must benefit not only the buyer and seller but also wider society. Giving back to the communities in which we operate is one of the ways we uphold this principle. At our New York headquarters, for example, we organize volunteer teams twice a year to join New York Cares programs to revitalize the city’s parks and public schools, and we offer matching gifts to encourage employees to support charities of their choice. Our parent company is partnering with World Wildlife Fund to help protect biodiversity in Borneo.
Diversity -- Making Us a Better Employer and More Successful Business
The diversity of our employees not only makes us a stronger and more capable organization but also one better attuned to the many markets we serve worldwide. Today, as the pace of market change and segmentation continues to accelerate, companies that can mobilize the ideas and skills of people with a variety of backgrounds have a clear edge. At ITOCHU, we value diversity and foster it through recruitment policies and through programs for optimizing individual skills and promoting talent on a global basis.    
Passion -- Sparing No Effort to Ensure Success
Whether scouring the world for promising new business opportunities or attending to the many details involved in managing a diverse range of far-flung businesses, a determination to succeed is what sets ITOCHU employees apart. Example of what our passion to succeed can accomplish include growing our Master Halco subsidiary into North America’s leading manufacturer and distributor of fencing materials through 10 acquisitions and helping gourmet retailer Dean & Deluca establish a sales network and build a brand in East Asia.
Challenge -- Employees' Essays Spur Entry into Solar Business
In late 2005, a corporate essay contest was announced to encourage innovative thinking, inviting ITOCHU employees worldwide to propose ideas for new business initiatives. An essay by two employees of the Washington, DC office on the promise of solar power-related business won second prize. In the following year, the company made the first of a series of global investments in the solar area. ITOCHU is now the largest distributor of solar power systems in the U.S. and has set an aggressive target of $1 billion in worldwide sales for its solar energy business in 2010.